Appel & Ei Hilversum

At Appel & Ei Hilversum, you'll discover a surprisingly wide selection of beautiful, affordable second-hand clothing for both men and women. Every item is carefully selected, clean and fresh – often barely distinguishable from new.

Alongside these pre-loved treasures, you’ll also find well-priced pieces from overstock collections of brands and stores we collaborate with. It’s a great mix of style and sustainability, without the high price tag.

Goudappeltjes – the true gems
At Appel & Ei, quality always comes first – whether it’s new clothing or fashion given a second life. Together with our customers, we uncover the most special and unique pieces, proudly marked with our exclusive label: Goudappeltjes. These items all have that unmistakable “wow” factor and are given a standout spot in the store. You’ll recognize them instantly by their elegant hanger, Goudappeltjes label and curated presentation.

Goudappeltjes are always from premium brands – either new or like new – including Marc Cain, Cambio, Michael Kors, Moscow, Aaiko, Gustav, Liebeskind, Goosecraft, and more. So no need to dig through racks – these standout finds are right in front of you.

Appel & Ei Hilversum is a place where fashion, sustainability and joy come together. Whether you're shopping, bringing in clothes, or just browsing, there’s always a friendly team ready to help you with honest advice and a smile.