Welcome to Hilversum, media city of the Netherlands! This is the place where it all happens: radio, television, creative concepts, and technological developments. But the city has so much more to offer. Hilversum is a city of surprises, in the heart of the Gooi. We’ve got concept stores and traditional bakers, worldwide known museums, and architectural highlights. A city that’s alive. Hilversum is Live. Come and experience it yourself!

Plan your visit

Support Your Locals

Local tips and follow the travelling heart

You’ve probably already seen it: #supportyourlocals. From buying a bottle of wine at Mijn Hemel to ordering take away at Vers Saladbar or ordering the world famous so-called Kippeling at Floor Poelier. You’ll help the entrepreneurs of Hilversum with all your local purchases. They will be very grateful! Check out our best local shop tips per shopping area here and follow the travelling Support Your Locals Heart which travels through Hilversum the following two weeks!

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Together we are Hilversum

What fun things can still be done in the city? How can you stay culturally up-to-date, how can you help our local entrepreneurs, what is happening 'behind the scenes' and how do fellow Hilversummers spend their time? In this blog we give a positive answer to all these questions and more.

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Have you already seen them? The boys and girls with their special T-shirts? The promoteam that’s keeping the streets of Hilversum safe! They make sure everyone is walking on the right side of the street and keeps their 1,5 meter distance. 

Discover Hilversum

Unique architecture

Discover how renowned architects Dudok, Duiker, and Cuypers shaped our beautiful city. Explore our monumental town hall, the Sint Vituskerk (St. Vitus Church), the Bloembuurt, and more.

Unrivaled nature

Hilversum is surrounded by nature. Apart from beautiful forests and heathlands outside of the city, you can also find lovely parks and gardens inside the city. Great places to go for a walk, for a bicycle ride, or to relax.

Media city of the Netherlands

Hilversum is commonly known as the Media City of the Netherlands. Discover its rich media history and experience what it means to be in the spotlight in the Media Park and the Netherlands Institute for Sound and Vision or walk the interactive Media Mile!

Shopping in Hilversum

The City Center

Visit the city center! Cozy squares and a wide range of shops, varying from international retailers to local entrepreneurs. This is the heart of the city. Rainy days? Shop inside at the shopping malls Hilvertshof or Gooische Brink. Ready to go shopping?

The Market

Every Wednesday and Saturday you can enjoy fresh and local produce at the market of Hilversum. Here you can find anything, from clothing and flowers to cheese, nuts, bread, and way more. Please stop by!

© degijsbrecht.nl

The Gijsbrecht

Go shopping in the south of the city! The Gijsbrecht van Amstel is a cozy shoppingstreet with over a 100 small, local entrepreneurs. Come and experience the great atmosphere.