LAB Hilversum

LAB Hilversum is a must-visit for anyone with a sweet tooth. This pastry shop, created by the team behind PRIMO, brings together Italian tradition and playful creativity in one vibrant space.

Step inside and you’ll find more than just a bakery. It’s the kind of place where you can grab a proper Neapolitan coffee, treat yourself to beautifully crafted pastries or settle in for a relaxed work session during your lunch break.

Behind the counter, the pastry chefs are constantly experimenting with new flavours and ideas—think classic favourites with a modern twist, alongside plant-based, gluten-free and allergy-friendly options.

Whether you’re stopping by for a quick coffee or staying a little longer, LAB is the go-to spot in Hilversum for something sweet, surprising and just a little indulgent.