Pizzeria Primo Hilversum

Pizzeria Primo is the newest hotspot on the Groest and a must-visit for lovers of Italian food. Behind this new spot are Neapolitan brothers Luca and Ennio Zaccariello and their partner Niels Hassing, who are steadily turning Hilversum into a little slice of Italy.

At Pizzeria Primo, it’s all about the real Italian experience. Think great cocktails, a relaxed aperitivo vibe, and fresh, authentic pizzas you’ll want to come back for. The interior adds to that feeling, with nostalgic Italian touches and family photos on the walls, creating the same warm, welcoming atmosphere as the other Primo locations.

And the best part? It’s right in the middle of their other Italian concepts—from restaurants to an espresso bar and delicatessen—giving the whole street the feel of a lively ‘Little Italy’.

Out front, a spacious terrace with pellet heaters creates a cosy, sheltered spot, perfect for long evenings outside.

Even better: this summer, you can try it all with a three-course pizza menu for €35. The perfect introduction, and chances are you’ll be back for more