Fancy taking a little piece of Hilversum home? From chocolates with a cheeky story to locally brewed champagne beer, handmade jewellery and delicious baked treats. Discover five local favourites that are worth making room for in your shopping bag. Perfect for a gift, a souvenir or simply treating yourself!
Sweet souvenirs
De Gooise Matras, Kerkstraat
Chocolate lovers, this one's for you! Right in the heart of Hilversum, you'll find a shop filled with handmade chocolates in all shapes and flavours. But the real stars? The Gooise matrasjes. These little chocolate treats take their name from the infamous Gooise Matras (Gooi Mattress), a cheeky nickname linked to the love lives and romantic gossip of the Dutch media world in the 1960s and 1970s. A sweet taste of Hilversum's media history!
Sparkling blonde beers
Gooi Brewery in Foodhall MOUT, Market Square
Who needs champagne when you've got Gooische Bubbel? This sparkling blonde beer is brewed with champagne yeast, giving it a fresh, slightly fruity taste. The brewery also uses buckwheat, a crop once grown on the historic farmland of the Gooi region, giving its beers a true local touch. Pick up a bottle to take home at The Skiff Liquor Store, Il diVino or Bierwinkel De BarBier. Fancy a taste first? Head to Foodhall MOUT, home to the brewery, where you can pour your own glass straight from the tap. Cheers to that!
Find something special at Sees.
Sees. Coffee & Conceptstore, Gijsbrecht van Amstelstraat 119
Love discovering little treasures? Make your way to Sees. on the Gijsbrecht, one of Hilversum's favourite shopping streets. This colourful concept store is packed with lovely gifts, home accessories and creative finds. Keep an eye out for the ceramic Hilversum tile featuring the city. The perfect little piece of Hilversum for your home. And while you're there, why not stay for a coffee?
Taste the best of Matthijs Boon
Matthijs Boon Bakery, Noorderweg 2-4
Ask a local where to find good bread, and Matthijs Boon is sure to come up. This much-loved bakery is famous for its artisan bread, buttery croissants and beautiful pastries. Looking for something typically from here? Try the dennenkoeken or the Hilversumsche Wikkel when winter comes around, two local specialities you won't want to miss. Just follow the smell of freshly baked bread!
Handmade happiness
La Tarifa, Wagenmakersplein 1b
Looking for something colourful and one of a kind? Step inside La Tarifa! This creative little shop is filled with handmade jewellery, beautiful beads, gemstones and unique gifts. From delicate necklaces and colourful bracelets to cute handmade purse pouches, there's plenty to discover. Feeling inspired? Pick out your favourite beads and get creative yourself. A lovely stop for a gift with a personal touch.
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Bonus tip:
Live Hilversum Brandstore
One last stop before heading home? Pop into the Live Hilversum Brandstore. Pick up a canvas tote bag, T-shirt or wooden serving board featuring Hilversum's skyline. You'll also find other local gifts and souvenirs.
More about Hilversum?
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Shop till you drop
Whether you're hunting for vintage treasures, browsing independent boutiques, exploring Dutch design or shopping the latest collections from international fashion brands, Hilversum has it all. Stroll through the city and discover a shopping scene full of surprises.
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Settle in!
Sip your coffee on a sunny terrace, enjoy lunch in a buzzing food hall, savour oysters and cocktails at a stylish bar, or dine in a stunning industrial setting. From your first coffee of the day to late-night drinks and dinner, Hilversum has something to tempt every taste.
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Museums & venues
See Hilversum through a different lens. Discover a city shaped by media, creativity and culture. Explore inspiring photography and media art, dive into the world of television and broadcasting, experience live concerts that give you goosebumps, or settle in for the latest blockbuster or arthouse film.