Cutest kids’ shops
From cuddly toys to cool outfits
Whether you’re looking for a sweet gift for a newborn baby, searching for beautiful toys for a birthday party or treating your own little ones to a stylish new outfit, these lovely kids’ shops in Hilversum are guaranteed to inspire.
Mevrouw Groen
's-Gravelandseweg 46
The shop window alone is a joy to look at, and the rest of this cheerful kids’ store is just as fun to explore. From beautiful blankets and recycled toys to sustainable products, stylish little outfits, backpacks, gifts and balance bikes. And pretty much everything in between.
Voorhoeve bookstore
Kerkstraat 82
From sweet crinkly books for the very littlest ones to read-aloud stories for learning Dutch and exciting English books for teenagers: Voorhoeve bookstore has the largest selection of children’s books in Hilversum. Alongside shelves full of books, you’ll also find fun games, puzzles, activity books and plenty of other playful finds.
Bink & Bloss
Hilvertsweg 69
Tucked away in one of the side streets off the lively Gijsbrecht shopping street, Bink & Bloss is a little paradise for kids’ fashion and gifts. Owner Sabina carefully handpicks the loveliest brands and keeps the collection fresh and inspiring. From the sweetest newborn gifts and first outfits to trendy styles up to teen size 176. You’ll also find plenty of gift ideas here, from accessories and cuddly toys to children’s jewellery, rattles and colouring books.
Sweet/Repeat kids boutique
Kerkstraat 63/40
Pre-loved children’s clothing, kids’ books and wooden toys get a beautiful second life at Sweet/Repeat Kids Boutique in the Gooische Brink shopping arcade. Only the loveliest brands make it onto the shelves here. Founder Mariël carefully checks every item herself, so everything feels, smells and looks almost as good as new.
Sparkelized
Schoutenstraat 6
Sparkelized is the place to go for stylish kids’ fashion, from newborn sizes all the way up to teens. The collection mixes mid-range favourites with exclusive designer labels like Armani, Diesel, Guess, Boss, Kenzo and Liu Jo, alongside brands such as Le Chic, FunFun and Parajumpers. You’ll also find a great selection of children’s shoes here, making it easy to style your little one from head to toe.
Pipoos
Hilvertshof 15
Everything you need for an afternoon of arts and crafts can be found at Pipoos in Hilvertshof shopping centre. Feeling short on inspiration? The team at Pipoos is always happy to help with creative ideas and fun DIY projects, including all the materials you’ll need. From paint, colouring pencils and markers to clay, textiles and beads: you’ll find just about everything here. It’s also a great spot to pick up a creative gift for little makers.
Het Speelpakhuis
Gijsbrecht van Amstelstraat 114
Het Speelpakhuis has been a beloved favourite in Hilversum for years, with “wooden and stylish” at the heart of its collection. You’ll find timeless classics like wooden hammer benches alongside trendy Scandinavian favourites such as stacking towers from Danish brand Mushie. From beautiful wooden toys, puzzles and games to children’s books and a special baby corner filled with soft cuddly toys, baby essentials and adorable little outfits: this is the kind of shop you’ll want to keep wandering around in.
Pitti Kids
Gijsbrecht van Amstelstraat 162
At Hippe Kip Kinderkleding you’ll find everything for today’s stylish little boys, girls and babies. While you browse the shop at your own pace, the kids can happily entertain themselves in the play corner. Expect a large collection of baby brands like Z8, Noppies, Petit Bateau, Play Up and Feetje, alongside cool labels for older kids such as Kids Only, Lyle & Scott, Ammehoela and Raizzed.
Vendetta game store
Bussumerstraat 34d
Games are a must-have all year round, and at Vendetta you’ll find the best board games for the whole family. From classics like Catan and Ticket to Ride to lesser-known gems you’ll want to play all night long. You can also stock up on game essentials like dice, pawns and playing cards.
More about Hilversum?
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Out and about with kids
Planning a fun family day out? In and around Hilversum, there’s so much to discover. From tasty food spots and outdoor adventures to the best shops for kids: these are our favourite family-friendly tips.
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Shop till you drop
In Hilversum, you can shop to your heart’s content. From international brands and local heroes in the city centre to unique boutiques and artisanal delicatessens along the charming Gijsbrecht. Hilversum has it all. Come and shop, and let our finest stores surprise you.
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Time to dig in!
All that adventuring is bound to work up an appetite. Tuck into delicious pastries at cosy coffee spots, make your own pizzas or treat yourselves to the tastiest crêpes in Hilversum. One thing’s for sure: family food moments taste even better after a day outdoors.